Businesses take hit with discounted prices
The fall in June inflation figures announced today by the
Office for National Statistics is partly due to businesses
cutting prices with retailers bringing forward summer sales,
say business leaders.
Will Rogers, policy adviser at Birmingham Chamber of Commerce
and Industry (BCI) said: Early sales will mean that
businesses will make smaller profits. There is only a limited
amount of time that retailers will be able to sustain discounted
prices.
The economy is still very fragile and realistically to meet
the recovery head on, businesses will have to increase their
profit margin.
We would therefore urge the government to keep interest
rates static for the time being, which will give business
more time to recover.
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