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	<title>ITVX Stories - propnews.co.uk</title>
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		<title>Itv revives name that tune</title>
		<link>https://www.propnews.co.uk/itv-revives-name-that-tune/</link>
		
		<dc:creator><![CDATA[Edward Langford]]></dc:creator>
		<pubDate>Sat, 02 May 2026 01:43:43 +0000</pubDate>
				<category><![CDATA[Arts & Entertainment]]></category>
		<category><![CDATA[Alison Hammond]]></category>
		<category><![CDATA[game show]]></category>
		<category><![CDATA[itv revives name that tune]]></category>
		<category><![CDATA[ITV1]]></category>
		<category><![CDATA[ITVX]]></category>
		<category><![CDATA[music quiz]]></category>
		<category><![CDATA[Name That Tune]]></category>
		<guid isPermaLink="false">https://www.propnews.co.uk/itv-revives-name-that-tune/</guid>

					<description><![CDATA[<p><img width="1024" height="683" src="https://www.propnews.co.uk/wp-content/uploads/2026/05/itv-revives-name-that-tune_base_wp.webp" class="attachment-large size-large wp-post-image" alt="itv revives name that tune — GB news" style="display:block; margin-bottom:15px; max-width:100%;" decoding="async" fetchpriority="high" srcset="https://www.propnews.co.uk/wp-content/uploads/2026/05/itv-revives-name-that-tune_base_wp.webp 1024w, https://www.propnews.co.uk/wp-content/uploads/2026/05/itv-revives-name-that-tune_base_wp-300x200.webp 300w, https://www.propnews.co.uk/wp-content/uploads/2026/05/itv-revives-name-that-tune_base_wp-768x512.webp 768w, https://www.propnews.co.uk/wp-content/uploads/2026/05/itv-revives-name-that-tune_base_wp-440x293.webp 440w, https://www.propnews.co.uk/wp-content/uploads/2026/05/itv-revives-name-that-tune_base_wp-320x213.webp 320w" sizes="(max-width: 1024px) 100vw, 1024px" />Alison Hammond will host the revival of Name That Tune on ITV, marking a nostalgic return for the beloved game show.</p>
<p>The post <a href="https://www.propnews.co.uk/itv-revives-name-that-tune/">Itv revives name that tune</a> appeared first on <a href="https://www.propnews.co.uk">propnews.co.uk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<img width="1024" height="683" src="https://www.propnews.co.uk/wp-content/uploads/2026/05/itv-revives-name-that-tune_base_wp.webp" class="attachment-large size-large wp-post-image" alt="itv revives name that tune — GB news" style="display:block; margin-bottom:15px; max-width:100%;" decoding="async" srcset="https://www.propnews.co.uk/wp-content/uploads/2026/05/itv-revives-name-that-tune_base_wp.webp 1024w, https://www.propnews.co.uk/wp-content/uploads/2026/05/itv-revives-name-that-tune_base_wp-300x200.webp 300w, https://www.propnews.co.uk/wp-content/uploads/2026/05/itv-revives-name-that-tune_base_wp-768x512.webp 768w, https://www.propnews.co.uk/wp-content/uploads/2026/05/itv-revives-name-that-tune_base_wp-440x293.webp 440w, https://www.propnews.co.uk/wp-content/uploads/2026/05/itv-revives-name-that-tune_base_wp-320x213.webp 320w" sizes="(max-width: 1024px) 100vw, 1024px" /><img width="1024" height="683" src="https://www.propnews.co.uk/wp-content/uploads/2026/05/itv-revives-name-that-tune_base_wp.webp" class="attachment-large size-large wp-post-image" alt="itv revives name that tune — GB news" style="display:block; margin-bottom:15px; max-width:100%;" decoding="async" srcset="https://www.propnews.co.uk/wp-content/uploads/2026/05/itv-revives-name-that-tune_base_wp.webp 1024w, https://www.propnews.co.uk/wp-content/uploads/2026/05/itv-revives-name-that-tune_base_wp-300x200.webp 300w, https://www.propnews.co.uk/wp-content/uploads/2026/05/itv-revives-name-that-tune_base_wp-768x512.webp 768w, https://www.propnews.co.uk/wp-content/uploads/2026/05/itv-revives-name-that-tune_base_wp-440x293.webp 440w, https://www.propnews.co.uk/wp-content/uploads/2026/05/itv-revives-name-that-tune_base_wp-320x213.webp 320w" sizes="(max-width: 1024px) 100vw, 1024px" /><p>Will the revival of <strong>Name That Tune</strong> bring back the excitement of music quizzes to UK television? Starting May 1, 2026, ITV will reintroduce this classic game show, hosted by popular presenter Alison Hammond.</p>
<p><strong>Key facts about the revival:</strong></p>
<ul>
<li>ITV originally aired <em>Name That Tune</em> from 1976 to 1987.</li>
<li>The format has been successfully revived in the U.S. since 2020 on Fox.</li>
<li>Katie Rawcliffe, Director of Entertainment at ITV, expressed excitement about bringing this iconic brand back.</li>
<li>The reboot is produced by ITV Studios’ Bright Entertainment and BiggerStage.</li>
<li>The show will air on both ITV1 and ITVX.</li>
</ul>
<p>Alison Hammond, known for her vibrant personality and love of music, shared her enthusiasm: &#8220;As a massive music lover, my biggest challenge as a host will be trying not to grab the mic and start singing along when one of my all-time favourite tunes comes on!&#8221; She added that being part of this revival feels like a &#8220;real full-circle moment&#8221; for her.</p>
<p>This revival comes after a long hiatus in the UK, but <em>Name That Tune</em> has remained a favorite in various formats globally. The original show featured hosts like Tom O&#8217;Connor and Lionel Blair, creating memorable moments for viewers. The new version promises to test contestants&#8217; music knowledge in fast-paced rounds—something that fans are eager to see again.</p>
<p>Katie Rawcliffe emphasized that this is more than just a game show: &#8220;It&#8217;s a fun family series that not only sees contestants challenged in the studio but also allows viewers to play along with all the family, providing a unique playlist that spans generations.&#8221; This aspect highlights how the show can engage different age groups, making it a potential hit for families across the UK.</p>
<p>As anticipation builds for its premiere on ITV1 and ITVX, many are curious about how this fresh take will resonate with both new audiences and those who remember its original run. The band from the U.S. version is set to perform in the UK edition, adding another layer of excitement for fans.</p>
<p>The post <a href="https://www.propnews.co.uk/itv-revives-name-that-tune/">Itv revives name that tune</a> appeared first on <a href="https://www.propnews.co.uk">propnews.co.uk</a>.</p>
]]></content:encoded>
					
		
		
		<dc:creator><![CDATA[Edward Langford]]></dc:creator>
	</item>
		<item>
		<title>Savage river: Australia&#8217;s : A Gripping Crime Drama</title>
		<link>https://www.propnews.co.uk/savage-river/</link>
		
		<dc:creator><![CDATA[Edward Langford]]></dc:creator>
		<pubDate>Mon, 13 Apr 2026 00:58:11 +0000</pubDate>
				<category><![CDATA[Current Events]]></category>
		<category><![CDATA[Australian TV]]></category>
		<category><![CDATA[crime drama]]></category>
		<category><![CDATA[Don McAlpine]]></category>
		<category><![CDATA[ITVX]]></category>
		<category><![CDATA[Jocelyn Moorhouse]]></category>
		<category><![CDATA[Katherine Langford]]></category>
		<category><![CDATA[Miki Anderson]]></category>
		<category><![CDATA[Savage River]]></category>
		<guid isPermaLink="false">https://www.propnews.co.uk/savage-river/</guid>

					<description><![CDATA[<p><img width="1024" height="576" src="https://www.propnews.co.uk/wp-content/uploads/2026/04/savage-river_base_wp-1024x576.webp" class="attachment-large size-large wp-post-image" alt="savage river — GB news" style="display:block; margin-bottom:15px; max-width:100%;" decoding="async" loading="lazy" srcset="https://www.propnews.co.uk/wp-content/uploads/2026/04/savage-river_base_wp-1024x576.webp 1024w, https://www.propnews.co.uk/wp-content/uploads/2026/04/savage-river_base_wp-300x169.webp 300w, https://www.propnews.co.uk/wp-content/uploads/2026/04/savage-river_base_wp-768x432.webp 768w, https://www.propnews.co.uk/wp-content/uploads/2026/04/savage-river_base_wp-440x248.webp 440w, https://www.propnews.co.uk/wp-content/uploads/2026/04/savage-river_base_wp-320x180.webp 320w, https://www.propnews.co.uk/wp-content/uploads/2026/04/savage-river_base_wp.webp 1200w" sizes="auto, (max-width: 1024px) 100vw, 1024px" />Savage River, an Australian crime drama series, has captivated audiences since its release. With a compelling storyline and strong performances, it’s a must-watch.</p>
<p>The post <a href="https://www.propnews.co.uk/savage-river/">Savage river: Australia&#8217;s : A Gripping Crime Drama</a> appeared first on <a href="https://www.propnews.co.uk">propnews.co.uk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<img width="1024" height="576" src="https://www.propnews.co.uk/wp-content/uploads/2026/04/savage-river_base_wp-1024x576.webp" class="attachment-large size-large wp-post-image" alt="savage river — GB news" style="display:block; margin-bottom:15px; max-width:100%;" decoding="async" loading="lazy" srcset="https://www.propnews.co.uk/wp-content/uploads/2026/04/savage-river_base_wp-1024x576.webp 1024w, https://www.propnews.co.uk/wp-content/uploads/2026/04/savage-river_base_wp-300x169.webp 300w, https://www.propnews.co.uk/wp-content/uploads/2026/04/savage-river_base_wp-768x432.webp 768w, https://www.propnews.co.uk/wp-content/uploads/2026/04/savage-river_base_wp-440x248.webp 440w, https://www.propnews.co.uk/wp-content/uploads/2026/04/savage-river_base_wp-320x180.webp 320w, https://www.propnews.co.uk/wp-content/uploads/2026/04/savage-river_base_wp.webp 1200w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /><img width="1024" height="576" src="https://www.propnews.co.uk/wp-content/uploads/2026/04/savage-river_base_wp-1024x576.webp" class="attachment-large size-large wp-post-image" alt="savage river — GB news" style="display:block; margin-bottom:15px; max-width:100%;" decoding="async" loading="lazy" srcset="https://www.propnews.co.uk/wp-content/uploads/2026/04/savage-river_base_wp-1024x576.webp 1024w, https://www.propnews.co.uk/wp-content/uploads/2026/04/savage-river_base_wp-300x169.webp 300w, https://www.propnews.co.uk/wp-content/uploads/2026/04/savage-river_base_wp-768x432.webp 768w, https://www.propnews.co.uk/wp-content/uploads/2026/04/savage-river_base_wp-440x248.webp 440w, https://www.propnews.co.uk/wp-content/uploads/2026/04/savage-river_base_wp-320x180.webp 320w, https://www.propnews.co.uk/wp-content/uploads/2026/04/savage-river_base_wp.webp 1200w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /><p>In the heart of Australia, a gripping tale unfolds in the crime drama series <strong>Savage River</strong>. Initially released in 2022, this series has recently gained renewed attention as it becomes available for free streaming on ITVX. The story revolves around Miki Anderson, portrayed by the talented <strong>Katherine Langford</strong>, who returns to her hometown after spending a decade in prison. Her return, however, is marred by suspicion, as she is quickly implicated in a murder investigation.</p>
<p>The series, directed by <strong>Jocelyn Moorhouse</strong> and featuring the skilled cinematography of <strong>Don McAlpine</strong>, consists of six riveting episodes. It has drawn comparisons to acclaimed series like <strong>Broadchurch</strong> and <strong>Sharp Objects</strong>, captivating audiences with its intricate plot and deep exploration of themes such as patriarchal and capitalist influences. The narrative is not just about crime; it delves into the complexities of human relationships and societal pressures.</p>
<p>As Miki navigates her past and the suspicions surrounding her, viewers are treated to a rich tapestry of emotions and character development. The supporting cast, including <strong>Virginia Gay</strong> and <strong>Mark Coles Smith</strong>, adds depth to the story, making it a well-rounded viewing experience. Critics have praised the series for its pacing and the strength of its performances, with one reviewer noting, &#8220;Savage River was a brilliantly paced crime/drama with an incredible cast to back it up.&#8221;</p>
<p>On April 12, 2026, the series continues to resonate with audiences, showcasing the enduring impact of its narrative. The themes explored in <strong>Savage River</strong> are particularly relevant today, as they reflect ongoing discussions about gender dynamics and economic disparities within society. This relevance has helped the series maintain its popularity, drawing in new viewers while keeping long-time fans engaged.</p>
<p>As the story unfolds, the community surrounding Miki becomes a character in its own right, with each resident contributing to the tension and intrigue of the plot. The series has been described as having &#8220;a whole lot of heart,&#8221; with truly endearing characters that resonate with viewers. This emotional connection is part of what makes <strong>Savage River</strong> a standout in the crowded landscape of crime dramas.</p>
<p>For those who loved <strong>Sharp Objects</strong>, <strong>Savage River</strong> is a must-see. The writing, praised for its subtlety and depth, captures the essence of shared experiences and unspoken truths among the characters. As viewers watch Miki&#8217;s journey, they are invited to reflect on their own lives and the complexities of returning home after a long absence.</p>
<p>In summary, <strong>Savage River</strong> is more than just a crime drama; it is a poignant exploration of personal and societal challenges. With its compelling storyline and strong performances, it has carved a niche for itself in the hearts of viewers. As it continues to stream on ITVX, the series invites audiences to immerse themselves in its world, where every twist and turn keeps them on the edge of their seats.</p>
<p>The post <a href="https://www.propnews.co.uk/savage-river/">Savage river: Australia&#8217;s : A Gripping Crime Drama</a> appeared first on <a href="https://www.propnews.co.uk">propnews.co.uk</a>.</p>
]]></content:encoded>
					
		
		
		<dc:creator><![CDATA[Edward Langford]]></dc:creator>
	</item>
		<item>
		<title>ITVX Programming Changes Amid England v Uruguay Match</title>
		<link>https://www.propnews.co.uk/itvx-programming-changes-amid-england-v-uruguay-match/</link>
		
		<dc:creator><![CDATA[Sebastian Holloway]]></dc:creator>
		<pubDate>Wed, 01 Apr 2026 03:51:54 +0000</pubDate>
				<category><![CDATA[Arts & Entertainment]]></category>
		<category><![CDATA[Coronation Street]]></category>
		<category><![CDATA[Emmerdale]]></category>
		<category><![CDATA[England v Uruguay]]></category>
		<category><![CDATA[ITV]]></category>
		<category><![CDATA[ITVX]]></category>
		<category><![CDATA[Kevin Lygo]]></category>
		<category><![CDATA[Sports Event]]></category>
		<category><![CDATA[streaming service]]></category>
		<category><![CDATA[TV schedule]]></category>
		<category><![CDATA[UK television]]></category>
		<guid isPermaLink="false">https://www.propnews.co.uk/itvx-programming-changes-amid-england-v-uruguay-match/</guid>

					<description><![CDATA[<p><img width="1024" height="517" src="https://www.propnews.co.uk/wp-content/uploads/2026/04/itvx_base_wp-1024x517.webp" class="attachment-large size-large wp-post-image" alt="itvx — GB news" style="display:block; margin-bottom:15px; max-width:100%;" decoding="async" loading="lazy" srcset="https://www.propnews.co.uk/wp-content/uploads/2026/04/itvx_base_wp-1024x517.webp 1024w, https://www.propnews.co.uk/wp-content/uploads/2026/04/itvx_base_wp-300x152.webp 300w, https://www.propnews.co.uk/wp-content/uploads/2026/04/itvx_base_wp-768x388.webp 768w, https://www.propnews.co.uk/wp-content/uploads/2026/04/itvx_base_wp-440x222.webp 440w, https://www.propnews.co.uk/wp-content/uploads/2026/04/itvx_base_wp-320x162.webp 320w, https://www.propnews.co.uk/wp-content/uploads/2026/04/itvx_base_wp.webp 1200w" sizes="auto, (max-width: 1024px) 100vw, 1024px" />ITV's programming schedule has shifted today as Coronation Street and Emmerdale will not air due to the England v Uruguay friendly match.</p>
<p>The post <a href="https://www.propnews.co.uk/itvx-programming-changes-amid-england-v-uruguay-match/">ITVX Programming Changes Amid England v Uruguay Match</a> appeared first on <a href="https://www.propnews.co.uk">propnews.co.uk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<img width="1024" height="517" src="https://www.propnews.co.uk/wp-content/uploads/2026/04/itvx_base_wp-1024x517.webp" class="attachment-large size-large wp-post-image" alt="itvx — GB news" style="display:block; margin-bottom:15px; max-width:100%;" decoding="async" loading="lazy" srcset="https://www.propnews.co.uk/wp-content/uploads/2026/04/itvx_base_wp-1024x517.webp 1024w, https://www.propnews.co.uk/wp-content/uploads/2026/04/itvx_base_wp-300x152.webp 300w, https://www.propnews.co.uk/wp-content/uploads/2026/04/itvx_base_wp-768x388.webp 768w, https://www.propnews.co.uk/wp-content/uploads/2026/04/itvx_base_wp-440x222.webp 440w, https://www.propnews.co.uk/wp-content/uploads/2026/04/itvx_base_wp-320x162.webp 320w, https://www.propnews.co.uk/wp-content/uploads/2026/04/itvx_base_wp.webp 1200w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /><img width="1024" height="517" src="https://www.propnews.co.uk/wp-content/uploads/2026/04/itvx_base_wp-1024x517.webp" class="attachment-large size-large wp-post-image" alt="itvx — GB news" style="display:block; margin-bottom:15px; max-width:100%;" decoding="async" loading="lazy" srcset="https://www.propnews.co.uk/wp-content/uploads/2026/04/itvx_base_wp-1024x517.webp 1024w, https://www.propnews.co.uk/wp-content/uploads/2026/04/itvx_base_wp-300x152.webp 300w, https://www.propnews.co.uk/wp-content/uploads/2026/04/itvx_base_wp-768x388.webp 768w, https://www.propnews.co.uk/wp-content/uploads/2026/04/itvx_base_wp-440x222.webp 440w, https://www.propnews.co.uk/wp-content/uploads/2026/04/itvx_base_wp-320x162.webp 320w, https://www.propnews.co.uk/wp-content/uploads/2026/04/itvx_base_wp.webp 1200w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /><h2></h2>
<p>In a significant programming shift, <strong>Coronation Street</strong> and <strong>Emmerdale</strong> will not air on <strong>ITV1</strong> and <strong>ITVX</strong> today due to the coverage of the <strong>England v Uruguay</strong> friendly match, which begins at 7pm.</p>
<p>Fans of the beloved soaps will be pleased to know that a rare Sunday episode of <strong>Emmerdale</strong> is scheduled for 7pm, followed by <strong>Coronation Street</strong> at 7:30pm. This adjustment comes as part of ITV&#8217;s ongoing efforts to adapt to the changing viewing habits of its audience.</p>
<p>Typically, <strong>Coronation Street</strong> airs on weeknights at 8:30pm on <strong>ITV1</strong> and is available for streaming on <strong>ITVX</strong>, while <strong>Emmerdale</strong> is shown at 8pm on weeknights, also streaming on <strong>ITVX</strong>. Both shows are set to air next Easter Sunday, continuing their tradition of engaging audiences during holiday periods.</p>
<p>ITV has recently introduced half-hour episodes for both shows as part of a &#8216;soap power hour&#8217; between 8pm and 9pm, five days a week. This change aims to provide viewers with a more manageable viewing experience, allowing them to stay updated with their favorite storylines.</p>
<p>Kevin Lygo, ITV&#8217;s Managing Director of Media and Entertainment, emphasized the importance of adapting to viewer preferences, stating, &#8220;In a world where there is so much competition for viewers&#8217; time and attention, and viewing habits continue to change, we believe this is the right amount of episodes that fans can fit into their viewing schedule, to keep up to date with the shows.&#8221;</p>
<p>These programming changes reflect ITV&#8217;s commitment to delivering quality content while accommodating significant sporting events. Recent schedule adjustments have been made in response to various sports fixtures, highlighting the network&#8217;s flexibility in programming.</p>
<p>As the England v Uruguay match unfolds, viewers are eager to see how these changes will impact the ratings and engagement of both <strong>Coronation Street</strong> and <strong>Emmerdale</strong>. Details remain unconfirmed regarding any further adjustments to the schedule in the coming weeks.</p>
<p>The post <a href="https://www.propnews.co.uk/itvx-programming-changes-amid-england-v-uruguay-match/">ITVX Programming Changes Amid England v Uruguay Match</a> appeared first on <a href="https://www.propnews.co.uk">propnews.co.uk</a>.</p>
]]></content:encoded>
					
		
		
		<dc:creator><![CDATA[Sebastian Holloway]]></dc:creator>
	</item>
		<item>
		<title>Itv player: Wembley Stadium Hosts Carabao Cup Final Amid  Audio Issues</title>
		<link>https://www.propnews.co.uk/itv-player-wembley-stadium-hosts-carabao-cup-final/</link>
		
		<dc:creator><![CDATA[Edward Langford]]></dc:creator>
		<pubDate>Mon, 23 Mar 2026 06:46:14 +0000</pubDate>
				<category><![CDATA[Sports]]></category>
		<category><![CDATA[Arsenal]]></category>
		<category><![CDATA[Carabao Cup]]></category>
		<category><![CDATA[Ian Wright]]></category>
		<category><![CDATA[ITV Player]]></category>
		<category><![CDATA[ITVX]]></category>
		<category><![CDATA[Manchester City]]></category>
		<category><![CDATA[Mark Chapman]]></category>
		<category><![CDATA[Piglets]]></category>
		<category><![CDATA[Sky Sports]]></category>
		<category><![CDATA[Wembley Stadium]]></category>
		<guid isPermaLink="false">https://www.propnews.co.uk/itv-player-wembley-stadium-hosts-carabao-cup-final/</guid>

					<description><![CDATA[<p><img width="800" height="450" src="https://www.propnews.co.uk/wp-content/uploads/2026/03/itv-player_base_wp-1.webp" class="attachment-large size-large wp-post-image" alt="itv player — GB news" style="display:block; margin-bottom:15px; max-width:100%;" decoding="async" loading="lazy" srcset="https://www.propnews.co.uk/wp-content/uploads/2026/03/itv-player_base_wp-1.webp 800w, https://www.propnews.co.uk/wp-content/uploads/2026/03/itv-player_base_wp-1-300x169.webp 300w, https://www.propnews.co.uk/wp-content/uploads/2026/03/itv-player_base_wp-1-768x432.webp 768w, https://www.propnews.co.uk/wp-content/uploads/2026/03/itv-player_base_wp-1-440x248.webp 440w, https://www.propnews.co.uk/wp-content/uploads/2026/03/itv-player_base_wp-1-320x180.webp 320w" sizes="auto, (max-width: 800px) 100vw, 800px" />The Carabao Cup final at Wembley Stadium saw ITV Player experience audio issues during its coverage, raising questions about broadcasting reliability.</p>
<p>The post <a href="https://www.propnews.co.uk/itv-player-wembley-stadium-hosts-carabao-cup-final/">Itv player: Wembley Stadium Hosts Carabao Cup Final Amid  Audio Issues</a> appeared first on <a href="https://www.propnews.co.uk">propnews.co.uk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<img width="800" height="450" src="https://www.propnews.co.uk/wp-content/uploads/2026/03/itv-player_base_wp-1.webp" class="attachment-large size-large wp-post-image" alt="itv player — GB news" style="display:block; margin-bottom:15px; max-width:100%;" decoding="async" loading="lazy" srcset="https://www.propnews.co.uk/wp-content/uploads/2026/03/itv-player_base_wp-1.webp 800w, https://www.propnews.co.uk/wp-content/uploads/2026/03/itv-player_base_wp-1-300x169.webp 300w, https://www.propnews.co.uk/wp-content/uploads/2026/03/itv-player_base_wp-1-768x432.webp 768w, https://www.propnews.co.uk/wp-content/uploads/2026/03/itv-player_base_wp-1-440x248.webp 440w, https://www.propnews.co.uk/wp-content/uploads/2026/03/itv-player_base_wp-1-320x180.webp 320w" sizes="auto, (max-width: 800px) 100vw, 800px" /><img width="800" height="450" src="https://www.propnews.co.uk/wp-content/uploads/2026/03/itv-player_base_wp-1.webp" class="attachment-large size-large wp-post-image" alt="itv player — GB news" style="display:block; margin-bottom:15px; max-width:100%;" decoding="async" loading="lazy" srcset="https://www.propnews.co.uk/wp-content/uploads/2026/03/itv-player_base_wp-1.webp 800w, https://www.propnews.co.uk/wp-content/uploads/2026/03/itv-player_base_wp-1-300x169.webp 300w, https://www.propnews.co.uk/wp-content/uploads/2026/03/itv-player_base_wp-1-768x432.webp 768w, https://www.propnews.co.uk/wp-content/uploads/2026/03/itv-player_base_wp-1-440x248.webp 440w, https://www.propnews.co.uk/wp-content/uploads/2026/03/itv-player_base_wp-1-320x180.webp 320w" sizes="auto, (max-width: 800px) 100vw, 800px" /><h2>What the data shows</h2>
<p>What happens when a major sporting event is marred by technical difficulties? This question arose during the Carabao Cup final on March 22, 2026, when ITV Player faced significant audio issues while covering the match between Arsenal and Manchester City at Wembley Stadium. The disruption occurred just before kick-off, leading ITV to issue an apology for the inconvenience to viewers.</p>
<p>The Carabao Cup final is a highly anticipated event, marking the first major trophy of the season. Arsenal reached this prestigious final by defeating Chelsea in the semi-finals, while Manchester City secured their spot by overcoming Newcastle. As fans filled the iconic Wembley Stadium, excitement was palpable, but the audio issues during ITV&#8217;s simulcast of Sky Sports’ pre-match coverage dampened the experience for many.</p>
<p>ITV&#8217;s apology came less than an hour before the match was set to kick off at 4:30 PM, highlighting the urgency of the situation. &#8220;We apologise for the audio disruption,&#8221; ITV stated, acknowledging the frustration of viewers who rely on their coverage for such significant events. This incident raises questions about the reliability of broadcasting services during high-stakes matches.</p>
<p>In terms of the match itself, Arsenal made a bold choice by starting Kepa Arrizabalaga in goal, while Manchester City faced challenges with key players. Ruben Dias was ruled out due to a hamstring injury, and Josko Gvardiol was unavailable due to a long-term knee injury. These player absences added a layer of complexity to the match, as both teams aimed for glory.</p>
<p>Meanwhile, ITVX, the streaming service from ITV, has been making headlines for different reasons. The comedy series &#8220;Piglets&#8221; recently returned for its second series, garnering 5.6 million views for its first six episodes. However, the show has faced criticism, with the Police Federation of England and Wales describing its title as &#8220;highly offensive.&#8221; Despite the controversy, viewers have expressed their enjoyment of the series, with comments praising its humor and character dynamics.</p>
<p>As the Carabao Cup final unfolded, viewers were left to navigate the dual narratives of a thrilling match and the technical hiccups from ITV Player. The incident serves as a reminder of the challenges broadcasters face in delivering seamless coverage of live events. Fans are eager to see how ITV will address these issues moving forward, ensuring that future broadcasts do not suffer similar disruptions.</p>
<p>Details remain unconfirmed regarding the full impact of the audio issues on viewer engagement and satisfaction. As the dust settles from this event, both ITV and sports fans will be looking ahead, hoping for a smoother experience in future broadcasts.</p>
<p>The post <a href="https://www.propnews.co.uk/itv-player-wembley-stadium-hosts-carabao-cup-final/">Itv player: Wembley Stadium Hosts Carabao Cup Final Amid  Audio Issues</a> appeared first on <a href="https://www.propnews.co.uk">propnews.co.uk</a>.</p>
]]></content:encoded>
					
		
		
		<dc:creator><![CDATA[Edward Langford]]></dc:creator>
	</item>
		<item>
		<title>Itvx: Significant Developments in Coronation Street: Todd Grimshaw&#8217;s Relationship Crisis on</title>
		<link>https://www.propnews.co.uk/itvx-significant-developments-in-coronation-street-todd/</link>
		
		<dc:creator><![CDATA[Sebastian Holloway]]></dc:creator>
		<pubDate>Tue, 10 Mar 2026 21:22:06 +0000</pubDate>
				<category><![CDATA[Arts & Entertainment]]></category>
		<category><![CDATA[abuse]]></category>
		<category><![CDATA[Alya Nazir]]></category>
		<category><![CDATA[Coronation Street]]></category>
		<category><![CDATA[drama]]></category>
		<category><![CDATA[ITVX]]></category>
		<category><![CDATA[LGBTQ+]]></category>
		<category><![CDATA[storyline]]></category>
		<category><![CDATA[Theo Silverton]]></category>
		<category><![CDATA[Todd Grimshaw]]></category>
		<guid isPermaLink="false">https://www.propnews.co.uk/itvx-significant-developments-in-coronation-street-todd/</guid>

					<description><![CDATA[<p><img width="1024" height="538" src="https://www.propnews.co.uk/wp-content/uploads/2026/03/itvx_base_wp-1024x538.webp" class="attachment-large size-large wp-post-image" alt="itvx — GB news" style="display:block; margin-bottom:15px; max-width:100%;" decoding="async" loading="lazy" srcset="https://www.propnews.co.uk/wp-content/uploads/2026/03/itvx_base_wp-1024x538.webp 1024w, https://www.propnews.co.uk/wp-content/uploads/2026/03/itvx_base_wp-300x158.webp 300w, https://www.propnews.co.uk/wp-content/uploads/2026/03/itvx_base_wp-768x403.webp 768w, https://www.propnews.co.uk/wp-content/uploads/2026/03/itvx_base_wp-440x231.webp 440w, https://www.propnews.co.uk/wp-content/uploads/2026/03/itvx_base_wp-320x168.webp 320w, https://www.propnews.co.uk/wp-content/uploads/2026/03/itvx_base_wp.webp 1200w" sizes="auto, (max-width: 1024px) 100vw, 1024px" />Todd Grimshaw's tumultuous relationship with Theo Silverton has reached a breaking point, leading to significant developments in Coronation Street.</p>
<p>The post <a href="https://www.propnews.co.uk/itvx-significant-developments-in-coronation-street-todd/">Itvx: Significant Developments in Coronation Street: Todd Grimshaw&#8217;s Relationship Crisis on</a> appeared first on <a href="https://www.propnews.co.uk">propnews.co.uk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<img width="1024" height="538" src="https://www.propnews.co.uk/wp-content/uploads/2026/03/itvx_base_wp-1024x538.webp" class="attachment-large size-large wp-post-image" alt="itvx — GB news" style="display:block; margin-bottom:15px; max-width:100%;" decoding="async" loading="lazy" srcset="https://www.propnews.co.uk/wp-content/uploads/2026/03/itvx_base_wp-1024x538.webp 1024w, https://www.propnews.co.uk/wp-content/uploads/2026/03/itvx_base_wp-300x158.webp 300w, https://www.propnews.co.uk/wp-content/uploads/2026/03/itvx_base_wp-768x403.webp 768w, https://www.propnews.co.uk/wp-content/uploads/2026/03/itvx_base_wp-440x231.webp 440w, https://www.propnews.co.uk/wp-content/uploads/2026/03/itvx_base_wp-320x168.webp 320w, https://www.propnews.co.uk/wp-content/uploads/2026/03/itvx_base_wp.webp 1200w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /><img width="1024" height="538" src="https://www.propnews.co.uk/wp-content/uploads/2026/03/itvx_base_wp-1024x538.webp" class="attachment-large size-large wp-post-image" alt="itvx — GB news" style="display:block; margin-bottom:15px; max-width:100%;" decoding="async" loading="lazy" srcset="https://www.propnews.co.uk/wp-content/uploads/2026/03/itvx_base_wp-1024x538.webp 1024w, https://www.propnews.co.uk/wp-content/uploads/2026/03/itvx_base_wp-300x158.webp 300w, https://www.propnews.co.uk/wp-content/uploads/2026/03/itvx_base_wp-768x403.webp 768w, https://www.propnews.co.uk/wp-content/uploads/2026/03/itvx_base_wp-440x231.webp 440w, https://www.propnews.co.uk/wp-content/uploads/2026/03/itvx_base_wp-320x168.webp 320w, https://www.propnews.co.uk/wp-content/uploads/2026/03/itvx_base_wp.webp 1200w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /><h2>Breaking Point in Todd Grimshaw&#8217;s Relationship</h2>
<p>Todd Grimshaw&#8217;s relationship with Theo Silverton has taken a dramatic turn as Theo has walked out after months of abuse. This development has significant implications for the ongoing narrative in <strong>Coronation Street</strong>, which airs weeknights at 8:30pm on <strong>ITV1</strong> and streams on <strong>ITVX</strong>.</p>
<p>The situation escalated when Theo threatened Todd with a knife during a confrontation, prompting Todd to express his despair by urging Theo to &#8216;put [him] out of [his] misery.&#8217; This moment underscored the severity of their toxic relationship, which Todd described as a cycle of fighting and forgiveness that ultimately left both parties unhappy.</p>
<p>Theo Silverton admitted that their relationship was irreparable, leaving Todd heartbroken. Following the altercation, Theo spent the night in his van, indicating a sudden and final break from their tumultuous partnership.</p>
<p>Witnesses to the fallout included Gary Windass, who observed Todd throwing a blender in frustration after the fight. This incident highlights the emotional toll the relationship has taken on Todd, who subsequently called in sick to work.</p>
<p>In a parallel storyline, Alya Nazir has also been embroiled in intrigue, receiving a visit from a mysterious stranger and hiding a text message from Adam Barlow. This has raised suspicions about her behavior and hints at further developments in her character arc.</p>
<p>Coronation Street is collaborating with Galop, an LGBTQ+ anti-abuse charity, to address the sensitive themes surrounding Todd and Theo&#8217;s storyline. This partnership aims to shed light on the realities of abusive relationships within the LGBTQ+ community.</p>
<p>As the narrative unfolds, viewers are left to ponder the future of Todd Grimshaw and the impact of his experiences on his character development. Alya&#8217;s storyline also promises to bring new twists, as she is set to meet her old boss from Fabian&#8217;s, raising questions about her past.</p>
<p>Details remain unconfirmed regarding how these storylines will evolve, but the emotional stakes are undeniably high for the characters involved.</p>
<p>The post <a href="https://www.propnews.co.uk/itvx-significant-developments-in-coronation-street-todd/">Itvx: Significant Developments in Coronation Street: Todd Grimshaw&#8217;s Relationship Crisis on</a> appeared first on <a href="https://www.propnews.co.uk">propnews.co.uk</a>.</p>
]]></content:encoded>
					
		
		
		<dc:creator><![CDATA[Sebastian Holloway]]></dc:creator>
	</item>
		<item>
		<title>What Are the Implications of ofcom streaming services Regulation in the UK?</title>
		<link>https://www.propnews.co.uk/ofcom-streaming-services/</link>
		
		<dc:creator><![CDATA[Callum Ashford]]></dc:creator>
		<pubDate>Tue, 24 Feb 2026 18:32:10 +0000</pubDate>
				<category><![CDATA[Arts & Entertainment]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[accessibility standards]]></category>
		<category><![CDATA[Amazon Prime Video]]></category>
		<category><![CDATA[ITVX]]></category>
		<category><![CDATA[Media Act 2024]]></category>
		<category><![CDATA[Netflix]]></category>
		<category><![CDATA[Ofcom]]></category>
		<category><![CDATA[Streaming Services]]></category>
		<category><![CDATA[UK regulation]]></category>
		<category><![CDATA[Video On Demand]]></category>
		<guid isPermaLink="false">https://www.propnews.co.uk/ofcom-streaming-services/</guid>

					<description><![CDATA[<p><img width="900" height="900" src="https://www.propnews.co.uk/wp-content/uploads/2026/02/ofcom-streaming-services_base_wp.webp" class="attachment-large size-large wp-post-image" alt="ofcom streaming services — GB news" style="display:block; margin-bottom:15px; max-width:100%;" decoding="async" loading="lazy" srcset="https://www.propnews.co.uk/wp-content/uploads/2026/02/ofcom-streaming-services_base_wp.webp 900w, https://www.propnews.co.uk/wp-content/uploads/2026/02/ofcom-streaming-services_base_wp-300x300.webp 300w, https://www.propnews.co.uk/wp-content/uploads/2026/02/ofcom-streaming-services_base_wp-150x150.webp 150w, https://www.propnews.co.uk/wp-content/uploads/2026/02/ofcom-streaming-services_base_wp-768x768.webp 768w, https://www.propnews.co.uk/wp-content/uploads/2026/02/ofcom-streaming-services_base_wp-440x440.webp 440w, https://www.propnews.co.uk/wp-content/uploads/2026/02/ofcom-streaming-services_base_wp-320x320.webp 320w" sizes="auto, (max-width: 900px) 100vw, 900px" />The UK government plans to implement the Media Act 2024, bringing major streaming services under Ofcom regulation to enhance viewer protection.</p>
<p>The post <a href="https://www.propnews.co.uk/ofcom-streaming-services/">What Are the Implications of ofcom streaming services Regulation in the UK?</a> appeared first on <a href="https://www.propnews.co.uk">propnews.co.uk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<img width="900" height="900" src="https://www.propnews.co.uk/wp-content/uploads/2026/02/ofcom-streaming-services_base_wp.webp" class="attachment-large size-large wp-post-image" alt="ofcom streaming services — GB news" style="display:block; margin-bottom:15px; max-width:100%;" decoding="async" loading="lazy" srcset="https://www.propnews.co.uk/wp-content/uploads/2026/02/ofcom-streaming-services_base_wp.webp 900w, https://www.propnews.co.uk/wp-content/uploads/2026/02/ofcom-streaming-services_base_wp-300x300.webp 300w, https://www.propnews.co.uk/wp-content/uploads/2026/02/ofcom-streaming-services_base_wp-150x150.webp 150w, https://www.propnews.co.uk/wp-content/uploads/2026/02/ofcom-streaming-services_base_wp-768x768.webp 768w, https://www.propnews.co.uk/wp-content/uploads/2026/02/ofcom-streaming-services_base_wp-440x440.webp 440w, https://www.propnews.co.uk/wp-content/uploads/2026/02/ofcom-streaming-services_base_wp-320x320.webp 320w" sizes="auto, (max-width: 900px) 100vw, 900px" /><img width="900" height="900" src="https://www.propnews.co.uk/wp-content/uploads/2026/02/ofcom-streaming-services_base_wp.webp" class="attachment-large size-large wp-post-image" alt="ofcom streaming services — GB news" style="display:block; margin-bottom:15px; max-width:100%;" decoding="async" loading="lazy" srcset="https://www.propnews.co.uk/wp-content/uploads/2026/02/ofcom-streaming-services_base_wp.webp 900w, https://www.propnews.co.uk/wp-content/uploads/2026/02/ofcom-streaming-services_base_wp-300x300.webp 300w, https://www.propnews.co.uk/wp-content/uploads/2026/02/ofcom-streaming-services_base_wp-150x150.webp 150w, https://www.propnews.co.uk/wp-content/uploads/2026/02/ofcom-streaming-services_base_wp-768x768.webp 768w, https://www.propnews.co.uk/wp-content/uploads/2026/02/ofcom-streaming-services_base_wp-440x440.webp 440w, https://www.propnews.co.uk/wp-content/uploads/2026/02/ofcom-streaming-services_base_wp-320x320.webp 320w" sizes="auto, (max-width: 900px) 100vw, 900px" /><h2>What Happened</h2>
<p>The UK government has announced plans to implement the Media Act 2024, which will bring major video-on-demand (VoD) services under the regulation of Ofcom. This includes popular platforms such as Netflix, Amazon Prime Video, and ITVX, all of which have over 500,000 users in the UK. The new legislation will require these services to comply with content and accessibility standards similar to those imposed on traditional broadcasters.</p>
<h2>Why It Matters</h2>
<p>This regulatory shift reflects a significant change in viewing habits, as more people are opting for streaming services over live television. Currently, 85% of UK audiences use an on-demand service each month, compared to 67% who watch live TV. The new regulations aim to protect viewers, particularly children and vulnerable populations, by ensuring that streaming platforms adhere to rules regarding impartial news reporting and the management of harmful content.</p>
<h2>What&#8217;s Next</h2>
<p>Under the new rules, any VoD service with more than 500,000 users will be classified as a &#8216;Tier 1&#8217; service, subjecting them to Ofcom&#8217;s oversight. This includes the ability for viewers to lodge complaints about content, which Ofcom will investigate. Additionally, a new accessibility code will be introduced, mandating minimum standards for accessibility features such as subtitles. The implementation of these regulations is expected to enhance viewer protection and improve the overall quality of content available on streaming platforms.</p>
<p>The post <a href="https://www.propnews.co.uk/ofcom-streaming-services/">What Are the Implications of ofcom streaming services Regulation in the UK?</a> appeared first on <a href="https://www.propnews.co.uk">propnews.co.uk</a>.</p>
]]></content:encoded>
					
		
		
		<dc:creator><![CDATA[Callum Ashford]]></dc:creator>
	</item>
		<item>
		<title>Discover ITVX: The New Era of British Streaming Services</title>
		<link>https://www.propnews.co.uk/discover-itvx-the-new-era-of-british-streaming-services/</link>
		
		<dc:creator><![CDATA[Isabella Montgomery]]></dc:creator>
		<pubDate>Sat, 07 Feb 2026 21:53:47 +0000</pubDate>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[British Media]]></category>
		<category><![CDATA[Digital Content]]></category>
		<category><![CDATA[ITVX]]></category>
		<category><![CDATA[Media Innovation]]></category>
		<category><![CDATA[Streaming Services]]></category>
		<guid isPermaLink="false">https://www.propnews.co.uk/discover-itvx-the-new-era-of-british-streaming-services/</guid>

					<description><![CDATA[<p><img width="1024" height="344" src="https://www.propnews.co.uk/wp-content/uploads/2026/02/itvx-25.svg-1024x344.png" class="attachment-large size-large wp-post-image" alt="" style="display:block; margin-bottom:15px; max-width:100%;" decoding="async" loading="lazy" srcset="https://www.propnews.co.uk/wp-content/uploads/2026/02/itvx-25.svg-1024x344.png 1024w, https://www.propnews.co.uk/wp-content/uploads/2026/02/itvx-25.svg-300x101.png 300w, https://www.propnews.co.uk/wp-content/uploads/2026/02/itvx-25.svg-768x258.png 768w, https://www.propnews.co.uk/wp-content/uploads/2026/02/itvx-25.svg-1536x515.png 1536w, https://www.propnews.co.uk/wp-content/uploads/2026/02/itvx-25.svg-440x148.png 440w, https://www.propnews.co.uk/wp-content/uploads/2026/02/itvx-25.svg-320x107.png 320w, https://www.propnews.co.uk/wp-content/uploads/2026/02/itvx-25.svg-1400x470.png 1400w, https://www.propnews.co.uk/wp-content/uploads/2026/02/itvx-25.svg.png 2000w" sizes="auto, (max-width: 1024px) 100vw, 1024px" />Introduction to ITVX In an evolving digital landscape, ITVX has emerged as a significant player in the streaming industry, providing viewers with a seamless way to access a vast array of British television content. This platform, launched by ITV on December 8, 2022, signifies a pivotal shift in how audiences engage with television programming, primarily...</p>
<p>The post <a href="https://www.propnews.co.uk/discover-itvx-the-new-era-of-british-streaming-services/">Discover ITVX: The New Era of British Streaming Services</a> appeared first on <a href="https://www.propnews.co.uk">propnews.co.uk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<img width="1024" height="344" src="https://www.propnews.co.uk/wp-content/uploads/2026/02/itvx-25.svg-1024x344.png" class="attachment-large size-large wp-post-image" alt="" style="display:block; margin-bottom:15px; max-width:100%;" decoding="async" loading="lazy" srcset="https://www.propnews.co.uk/wp-content/uploads/2026/02/itvx-25.svg-1024x344.png 1024w, https://www.propnews.co.uk/wp-content/uploads/2026/02/itvx-25.svg-300x101.png 300w, https://www.propnews.co.uk/wp-content/uploads/2026/02/itvx-25.svg-768x258.png 768w, https://www.propnews.co.uk/wp-content/uploads/2026/02/itvx-25.svg-1536x515.png 1536w, https://www.propnews.co.uk/wp-content/uploads/2026/02/itvx-25.svg-440x148.png 440w, https://www.propnews.co.uk/wp-content/uploads/2026/02/itvx-25.svg-320x107.png 320w, https://www.propnews.co.uk/wp-content/uploads/2026/02/itvx-25.svg-1400x470.png 1400w, https://www.propnews.co.uk/wp-content/uploads/2026/02/itvx-25.svg.png 2000w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /><img width="1024" height="344" src="https://www.propnews.co.uk/wp-content/uploads/2026/02/itvx-25.svg-1024x344.png" class="attachment-large size-large wp-post-image" alt="" style="display:block; margin-bottom:15px; max-width:100%;" decoding="async" loading="lazy" srcset="https://www.propnews.co.uk/wp-content/uploads/2026/02/itvx-25.svg-1024x344.png 1024w, https://www.propnews.co.uk/wp-content/uploads/2026/02/itvx-25.svg-300x101.png 300w, https://www.propnews.co.uk/wp-content/uploads/2026/02/itvx-25.svg-768x258.png 768w, https://www.propnews.co.uk/wp-content/uploads/2026/02/itvx-25.svg-1536x515.png 1536w, https://www.propnews.co.uk/wp-content/uploads/2026/02/itvx-25.svg-440x148.png 440w, https://www.propnews.co.uk/wp-content/uploads/2026/02/itvx-25.svg-320x107.png 320w, https://www.propnews.co.uk/wp-content/uploads/2026/02/itvx-25.svg-1400x470.png 1400w, https://www.propnews.co.uk/wp-content/uploads/2026/02/itvx-25.svg.png 2000w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /><h2>Introduction to ITVX</h2>
<p>In an evolving digital landscape, ITVX has emerged as a significant player in the streaming industry, providing viewers with a seamless way to access a vast array of British television content. This platform, launched by ITV on December 8, 2022, signifies a pivotal shift in how audiences engage with television programming, primarily focused on capturing younger demographics and adapting to their viewing habits.</p>
<h2>What is ITVX?</h2>
<p>ITVX is ITV&#8217;s free streaming service, designed as a direct competitor to established platforms like Netflix and Disney+. It combines live and catch-up television capabilities with on-demand access to a comprehensive library of shows, films, and exclusive content. Viewers can enjoy popular ITV dramas, documentaries, and reality shows, all in one place. The service not only provides a robust content library but also integrates advanced viewing technologies, ensuring a user-friendly experience.</p>
<h3>Content and Features</h3>
<p>The platform offers a mix of current and classic series, bolstered by exclusive originals creating excitement among subscribers. ITVX aims to outperform competitors through its continuous investment in new content and partnerships. Notably, the platform features ITV shows that were previously only available on linear television upfront and now allows for binge-watching in one go, boosting viewer engagement.</p>
<h2>ITVX&#8217;s Impact on the Streaming Landscape</h2>
<p>The launch of ITVX is part of a broader trend where traditional broadcasters seek to innovate their delivery methods to retain audience share. The streaming service has already impacted viewing patterns, demonstrating a significant increase in on-demand viewing. With a catalog featuring both BBC and ITV content, ITVX reflects a growing appetite for homegrown television.</p>
<h2>Forecast for ITVX</h2>
<p>Looking ahead, ITVX is expected to evolve, especially with forthcoming new series and formats designed to attract a diverse audience. Analysts project steady growth in subscriptions, particularly as ITV continues to roll out exclusive offerings and bolster its advertising model, which allows viewers access to content for free.</p>
<h2>Conclusion</h2>
<p>ITVX is not just another streaming service; it represents a strategic evolution in the British media landscape. As viewer habits continue to shift towards on-demand content, ITVX is poised to become a central player in British entertainment. Audiences can anticipate a future where ITV&#8217;s local offerings and innovative features redefine their viewing experiences.</p>
<p>The post <a href="https://www.propnews.co.uk/discover-itvx-the-new-era-of-british-streaming-services/">Discover ITVX: The New Era of British Streaming Services</a> appeared first on <a href="https://www.propnews.co.uk">propnews.co.uk</a>.</p>
]]></content:encoded>
					
		
		
		<dc:creator><![CDATA[Isabella Montgomery]]></dc:creator>
	</item>
		<item>
		<title>ITVX: The Future of Streaming in the UK</title>
		<link>https://www.propnews.co.uk/itvx-the-future-of-streaming-in-the-uk/</link>
		
		<dc:creator><![CDATA[Isabella Montgomery]]></dc:creator>
		<pubDate>Fri, 06 Feb 2026 18:41:04 +0000</pubDate>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[digital platforms]]></category>
		<category><![CDATA[ITVX]]></category>
		<category><![CDATA[Streaming Services]]></category>
		<category><![CDATA[Technology Innovations]]></category>
		<category><![CDATA[UK media]]></category>
		<guid isPermaLink="false">https://www.propnews.co.uk/itvx-the-future-of-streaming-in-the-uk/</guid>

					<description><![CDATA[<p><img width="1024" height="576" src="https://www.propnews.co.uk/wp-content/uploads/2026/02/itvx-88-1024x576.jpeg" class="attachment-large size-large wp-post-image" alt="" style="display:block; margin-bottom:15px; max-width:100%;" decoding="async" loading="lazy" srcset="https://www.propnews.co.uk/wp-content/uploads/2026/02/itvx-88-1024x576.jpeg 1024w, https://www.propnews.co.uk/wp-content/uploads/2026/02/itvx-88-300x169.jpeg 300w, https://www.propnews.co.uk/wp-content/uploads/2026/02/itvx-88-768x432.jpeg 768w, https://www.propnews.co.uk/wp-content/uploads/2026/02/itvx-88-1536x864.jpeg 1536w, https://www.propnews.co.uk/wp-content/uploads/2026/02/itvx-88-440x248.jpeg 440w, https://www.propnews.co.uk/wp-content/uploads/2026/02/itvx-88-320x180.jpeg 320w, https://www.propnews.co.uk/wp-content/uploads/2026/02/itvx-88-1400x788.jpeg 1400w, https://www.propnews.co.uk/wp-content/uploads/2026/02/itvx-88.jpeg 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" />Introduction to ITVX With the evolution of digital media, ITV has launched ITVX, a significant advancement in British streaming services. Launched on December 8, 2022, ITVX is designed to cater to the changing preferences of viewers who demand flexibility and variety in their entertainment options. This new platform is not only an online extension of...</p>
<p>The post <a href="https://www.propnews.co.uk/itvx-the-future-of-streaming-in-the-uk/">ITVX: The Future of Streaming in the UK</a> appeared first on <a href="https://www.propnews.co.uk">propnews.co.uk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<img width="1024" height="576" src="https://www.propnews.co.uk/wp-content/uploads/2026/02/itvx-88-1024x576.jpeg" class="attachment-large size-large wp-post-image" alt="" style="display:block; margin-bottom:15px; max-width:100%;" decoding="async" loading="lazy" srcset="https://www.propnews.co.uk/wp-content/uploads/2026/02/itvx-88-1024x576.jpeg 1024w, https://www.propnews.co.uk/wp-content/uploads/2026/02/itvx-88-300x169.jpeg 300w, https://www.propnews.co.uk/wp-content/uploads/2026/02/itvx-88-768x432.jpeg 768w, https://www.propnews.co.uk/wp-content/uploads/2026/02/itvx-88-1536x864.jpeg 1536w, https://www.propnews.co.uk/wp-content/uploads/2026/02/itvx-88-440x248.jpeg 440w, https://www.propnews.co.uk/wp-content/uploads/2026/02/itvx-88-320x180.jpeg 320w, https://www.propnews.co.uk/wp-content/uploads/2026/02/itvx-88-1400x788.jpeg 1400w, https://www.propnews.co.uk/wp-content/uploads/2026/02/itvx-88.jpeg 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /><img width="1024" height="576" src="https://www.propnews.co.uk/wp-content/uploads/2026/02/itvx-88-1024x576.jpeg" class="attachment-large size-large wp-post-image" alt="" style="display:block; margin-bottom:15px; max-width:100%;" decoding="async" loading="lazy" srcset="https://www.propnews.co.uk/wp-content/uploads/2026/02/itvx-88-1024x576.jpeg 1024w, https://www.propnews.co.uk/wp-content/uploads/2026/02/itvx-88-300x169.jpeg 300w, https://www.propnews.co.uk/wp-content/uploads/2026/02/itvx-88-768x432.jpeg 768w, https://www.propnews.co.uk/wp-content/uploads/2026/02/itvx-88-1536x864.jpeg 1536w, https://www.propnews.co.uk/wp-content/uploads/2026/02/itvx-88-440x248.jpeg 440w, https://www.propnews.co.uk/wp-content/uploads/2026/02/itvx-88-320x180.jpeg 320w, https://www.propnews.co.uk/wp-content/uploads/2026/02/itvx-88-1400x788.jpeg 1400w, https://www.propnews.co.uk/wp-content/uploads/2026/02/itvx-88.jpeg 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /><h2>Introduction to ITVX</h2>
<p>With the evolution of digital media, ITV has launched ITVX, a significant advancement in British streaming services. Launched on December 8, 2022, ITVX is designed to cater to the changing preferences of viewers who demand flexibility and variety in their entertainment options. This new platform is not only an online extension of ITV’s existing services but also aims to compete prominently with established players such as Netflix and Amazon Prime Video.</p>
<h2>Key Features of ITVX</h2>
<p>ITVX showcases a vast library of content, including popular ITV shows, films, and exclusive originals. One of its most compelling features is that it offers viewers access to a selection of content entirely for free, supported by advertisements. This allows viewers who may not want to subscribe to premium platforms to enjoy a diverse range of programming.</p>
<p>Additionally, ITVX promises around 15,000 hours of ad-supported programming, which includes both classic series and riveting dramas. The platform places a strong emphasis on original content, providing local series that reflect British culture and storytelling. The integration of cutting-edge technology also allows for a more personalised viewing experience, including tailored recommendations and user-friendly navigation.</p>
<h2>Impact on Viewing Trends</h2>
<p>As streaming continues to dominate how people consume television, platforms like ITVX reflect a notable shift in viewing trends. According to recent statistics, streaming services account for approximately 71% of the total TV viewership in the UK, highlighting the necessity for traditional broadcasters to innovate. ITVX’s launch indicates ITV&#8217;s awareness of these trends, as it seeks to attract younger audiences who prefer on-demand viewing over live broadcasts.</p>
<h2>The Future of ITVX</h2>
<p>Looking ahead, ITVX is expected to expand its offerings to include more international content and collaborations with global creators. As competition in the streaming space intensifies, ITVX&#8217;s strategy will likely focus on maintaining an equilibrium between advertising-supported content and the appeal of subscription models. This approach could position ITVX as a frontrunner in the UK&#8217;s streaming landscape, catering to both cost-conscious viewers and those seeking premium experiences.</p>
<h2>Conclusion</h2>
<p>In conclusion, ITVX represents a fascinating development for the future of British television. With its extensive library, focus on original programming, and commitment to meeting viewer demands, ITVX is not merely a response to competition but a proactive step towards redefining how audiences in the UK consume media. As the landscape of television continues to evolve, ITVX is poised to play a crucial role, setting the stage for the next generation of entertainment.</p>
<p>The post <a href="https://www.propnews.co.uk/itvx-the-future-of-streaming-in-the-uk/">ITVX: The Future of Streaming in the UK</a> appeared first on <a href="https://www.propnews.co.uk">propnews.co.uk</a>.</p>
]]></content:encoded>
					
		
		
		<dc:creator><![CDATA[Isabella Montgomery]]></dc:creator>
	</item>
		<item>
		<title>Introducing ITVX: A New Era in Streaming Entertainment</title>
		<link>https://www.propnews.co.uk/introducing-itvx-a-new-era-in-streaming-entertainment/</link>
		
		<dc:creator><![CDATA[Isabella Montgomery]]></dc:creator>
		<pubDate>Thu, 29 Jan 2026 00:06:13 +0000</pubDate>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[2023 Innovations]]></category>
		<category><![CDATA[entertainment]]></category>
		<category><![CDATA[ITVX]]></category>
		<category><![CDATA[Streaming]]></category>
		<category><![CDATA[tech updates]]></category>
		<guid isPermaLink="false">https://www.propnews.co.uk/introducing-itvx-a-new-era-in-streaming-entertainment/</guid>

					<description><![CDATA[<p><img width="1024" height="640" src="https://www.propnews.co.uk/wp-content/uploads/2026/01/itvx-1095-1024x640.jpeg" class="attachment-large size-large wp-post-image" alt="" style="display:block; margin-bottom:15px; max-width:100%;" decoding="async" loading="lazy" srcset="https://www.propnews.co.uk/wp-content/uploads/2026/01/itvx-1095-1024x640.jpeg 1024w, https://www.propnews.co.uk/wp-content/uploads/2026/01/itvx-1095-300x188.jpeg 300w, https://www.propnews.co.uk/wp-content/uploads/2026/01/itvx-1095-768x480.jpeg 768w, https://www.propnews.co.uk/wp-content/uploads/2026/01/itvx-1095-440x275.jpeg 440w, https://www.propnews.co.uk/wp-content/uploads/2026/01/itvx-1095-320x200.jpeg 320w, https://www.propnews.co.uk/wp-content/uploads/2026/01/itvx-1095.jpeg 1080w" sizes="auto, (max-width: 1024px) 100vw, 1024px" />Overview of ITVX ITVX is the latest streaming service launched by ITV, the prominent UK broadcaster. Officially introduced in December 2022, ITVX aims to enhance the viewing experience by providing a comprehensive platform for on-demand and live television content. As viewers increasingly shift towards digital platforms, ITVX represents a significant step in ITV&#8217;s strategy to...</p>
<p>The post <a href="https://www.propnews.co.uk/introducing-itvx-a-new-era-in-streaming-entertainment/">Introducing ITVX: A New Era in Streaming Entertainment</a> appeared first on <a href="https://www.propnews.co.uk">propnews.co.uk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<img width="1024" height="640" src="https://www.propnews.co.uk/wp-content/uploads/2026/01/itvx-1095-1024x640.jpeg" class="attachment-large size-large wp-post-image" alt="" style="display:block; margin-bottom:15px; max-width:100%;" decoding="async" loading="lazy" srcset="https://www.propnews.co.uk/wp-content/uploads/2026/01/itvx-1095-1024x640.jpeg 1024w, https://www.propnews.co.uk/wp-content/uploads/2026/01/itvx-1095-300x188.jpeg 300w, https://www.propnews.co.uk/wp-content/uploads/2026/01/itvx-1095-768x480.jpeg 768w, https://www.propnews.co.uk/wp-content/uploads/2026/01/itvx-1095-440x275.jpeg 440w, https://www.propnews.co.uk/wp-content/uploads/2026/01/itvx-1095-320x200.jpeg 320w, https://www.propnews.co.uk/wp-content/uploads/2026/01/itvx-1095.jpeg 1080w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /><img width="1024" height="640" src="https://www.propnews.co.uk/wp-content/uploads/2026/01/itvx-1095-1024x640.jpeg" class="attachment-large size-large wp-post-image" alt="" style="display:block; margin-bottom:15px; max-width:100%;" decoding="async" loading="lazy" srcset="https://www.propnews.co.uk/wp-content/uploads/2026/01/itvx-1095-1024x640.jpeg 1024w, https://www.propnews.co.uk/wp-content/uploads/2026/01/itvx-1095-300x188.jpeg 300w, https://www.propnews.co.uk/wp-content/uploads/2026/01/itvx-1095-768x480.jpeg 768w, https://www.propnews.co.uk/wp-content/uploads/2026/01/itvx-1095-440x275.jpeg 440w, https://www.propnews.co.uk/wp-content/uploads/2026/01/itvx-1095-320x200.jpeg 320w, https://www.propnews.co.uk/wp-content/uploads/2026/01/itvx-1095.jpeg 1080w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /><h2>Overview of ITVX</h2>
<p>ITVX is the latest streaming service launched by ITV, the prominent UK broadcaster. Officially introduced in December 2022, ITVX aims to enhance the viewing experience by providing a comprehensive platform for on-demand and live television content. As viewers increasingly shift towards digital platforms, ITVX represents a significant step in ITV&#8217;s strategy to capture a larger share of the streaming market.</p>
<h2>Features and Offerings</h2>
<p>ITVX offers users access to an extensive library of ITV&#8217;s original programming, classic shows, and a diverse selection of films. A notable feature of this service is its free, ad-supported tier, which allows users to watch a significant amount of content without a subscription. For those who prefer an ad-free experience, ITVX also offers a premium subscription option at a competitive price. The platform boasts an intuitive interface and personalised recommendations, enhancing user engagement and satisfaction.</p>
<h2>Strategic Significance</h2>
<p>As traditional broadcasting consumption declines, ITVX&#8217;s launch is crucial for ITV to maintain its relevance in an evolving market. The service is designed not only to attract existing viewers but also to capture younger demographics who favour on-demand content. ITVX includes exclusive programming and original content developed specifically for the platform, setting it apart from competitors. This strategic focus on original and exclusive content is likely to improve its competitive edge against established players like Netflix and Amazon Prime Video.</p>
<h2>Market Impact and Future Prospects</h2>
<p>The streaming industry&#8217;s competitive landscape is rapidly evolving, with ITVX entering a market dominated by well-established platforms. However, ITV&#8217;s strong brand identity and existing audience can provide a solid foundation for ITVX&#8217;s growth. With ongoing investments in content production and a commitment to leveraging advanced technologies to enhance user experience, ITVX holds the potential to become a significant player in the UK streaming market.</p>
<h2>Conclusion</h2>
<p>In conclusion, ITVX signifies ITV&#8217;s dedication to adapting to the changing dynamics of the media landscape. By offering both free and premium content options, it caters to a wide array of viewers. The future of ITVX looks promising, with predictions suggesting that it will continue to grow in popularity and contribute significantly to ITV&#8217;s overall success in the digital era. For users looking for a diverse range of programming, ITVX might just become their go-to streaming platform.</p>
<p>The post <a href="https://www.propnews.co.uk/introducing-itvx-a-new-era-in-streaming-entertainment/">Introducing ITVX: A New Era in Streaming Entertainment</a> appeared first on <a href="https://www.propnews.co.uk">propnews.co.uk</a>.</p>
]]></content:encoded>
					
		
		
		<dc:creator><![CDATA[Isabella Montgomery]]></dc:creator>
	</item>
		<item>
		<title>ITVX: Transforming the Streaming Landscape in the UK</title>
		<link>https://www.propnews.co.uk/itvx-transforming-the-streaming-landscape-in-the-uk/</link>
		
		<dc:creator><![CDATA[Oliver Harrington]]></dc:creator>
		<pubDate>Mon, 26 Jan 2026 12:58:44 +0000</pubDate>
				<category><![CDATA[Arts & Entertainment]]></category>
		<category><![CDATA[Entertainment Trends]]></category>
		<category><![CDATA[ITVX]]></category>
		<category><![CDATA[Streaming Services]]></category>
		<category><![CDATA[Television Innovations]]></category>
		<category><![CDATA[UK media]]></category>
		<guid isPermaLink="false">https://www.propnews.co.uk/itvx-transforming-the-streaming-landscape-in-the-uk/</guid>

					<description><![CDATA[<p><img width="1024" height="609" src="https://www.propnews.co.uk/wp-content/uploads/2026/01/itvx-223-1024x609.webp" class="attachment-large size-large wp-post-image" alt="" style="display:block; margin-bottom:15px; max-width:100%;" decoding="async" loading="lazy" srcset="https://www.propnews.co.uk/wp-content/uploads/2026/01/itvx-223-1024x609.webp 1024w, https://www.propnews.co.uk/wp-content/uploads/2026/01/itvx-223-300x178.webp 300w, https://www.propnews.co.uk/wp-content/uploads/2026/01/itvx-223-768x457.webp 768w, https://www.propnews.co.uk/wp-content/uploads/2026/01/itvx-223-1536x913.webp 1536w, https://www.propnews.co.uk/wp-content/uploads/2026/01/itvx-223-2048x1218.webp 2048w, https://www.propnews.co.uk/wp-content/uploads/2026/01/itvx-223-440x262.webp 440w, https://www.propnews.co.uk/wp-content/uploads/2026/01/itvx-223-320x190.webp 320w, https://www.propnews.co.uk/wp-content/uploads/2026/01/itvx-223-1400x832.webp 1400w" sizes="auto, (max-width: 1024px) 100vw, 1024px" />Introduction to ITVX ITVX, the latest streaming platform launched by ITV, signifies an important evolution in British media consumption. As audiences increasingly turn to digital platforms for entertainment, ITV&#8217;s investment in ITVX illustrates their commitment to capturing the modern viewer&#8217;s habits. With competition from global giants like Netflix and Disney+, ITVX aims to leverage its...</p>
<p>The post <a href="https://www.propnews.co.uk/itvx-transforming-the-streaming-landscape-in-the-uk/">ITVX: Transforming the Streaming Landscape in the UK</a> appeared first on <a href="https://www.propnews.co.uk">propnews.co.uk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<img width="1024" height="609" src="https://www.propnews.co.uk/wp-content/uploads/2026/01/itvx-223-1024x609.webp" class="attachment-large size-large wp-post-image" alt="" style="display:block; margin-bottom:15px; max-width:100%;" decoding="async" loading="lazy" srcset="https://www.propnews.co.uk/wp-content/uploads/2026/01/itvx-223-1024x609.webp 1024w, https://www.propnews.co.uk/wp-content/uploads/2026/01/itvx-223-300x178.webp 300w, https://www.propnews.co.uk/wp-content/uploads/2026/01/itvx-223-768x457.webp 768w, https://www.propnews.co.uk/wp-content/uploads/2026/01/itvx-223-1536x913.webp 1536w, https://www.propnews.co.uk/wp-content/uploads/2026/01/itvx-223-2048x1218.webp 2048w, https://www.propnews.co.uk/wp-content/uploads/2026/01/itvx-223-440x262.webp 440w, https://www.propnews.co.uk/wp-content/uploads/2026/01/itvx-223-320x190.webp 320w, https://www.propnews.co.uk/wp-content/uploads/2026/01/itvx-223-1400x832.webp 1400w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /><img width="1024" height="609" src="https://www.propnews.co.uk/wp-content/uploads/2026/01/itvx-223-1024x609.webp" class="attachment-large size-large wp-post-image" alt="" style="display:block; margin-bottom:15px; max-width:100%;" decoding="async" loading="lazy" srcset="https://www.propnews.co.uk/wp-content/uploads/2026/01/itvx-223-1024x609.webp 1024w, https://www.propnews.co.uk/wp-content/uploads/2026/01/itvx-223-300x178.webp 300w, https://www.propnews.co.uk/wp-content/uploads/2026/01/itvx-223-768x457.webp 768w, https://www.propnews.co.uk/wp-content/uploads/2026/01/itvx-223-1536x913.webp 1536w, https://www.propnews.co.uk/wp-content/uploads/2026/01/itvx-223-2048x1218.webp 2048w, https://www.propnews.co.uk/wp-content/uploads/2026/01/itvx-223-440x262.webp 440w, https://www.propnews.co.uk/wp-content/uploads/2026/01/itvx-223-320x190.webp 320w, https://www.propnews.co.uk/wp-content/uploads/2026/01/itvx-223-1400x832.webp 1400w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /><h2>Introduction to ITVX</h2>
<p>ITVX, the latest streaming platform launched by ITV, signifies an important evolution in British media consumption. As audiences increasingly turn to digital platforms for entertainment, ITV&#8217;s investment in ITVX illustrates their commitment to capturing the modern viewer&#8217;s habits. With competition from global giants like Netflix and Disney+, ITVX aims to leverage its extensive catalogue of shows and films to offer a unique proposition for UK viewers.</p>
<h2>Launch and Features</h2>
<p>ITVX was officially launched in December 2022, replacing ITV Hub as the network&#8217;s primary streaming service. It is designed to provide a comprehensive content experience, featuring both live and on-demand programming. With a focus on original programming, viewers can expect exclusive series, movies, and documentaries. Notably, ITVX allows access to a large library of beloved classics, many of which are integral to British television history.</p>
<h2>Content and Accessibility</h2>
<p>One of the standout aspects of ITVX is its offering of free ad-supported content alongside subscription-based options. The platform provides unlimited access to a wealth of programming, including ITV&#8217;s flagship dramas, reality shows, and children&#8217;s content. Recent figures indicate that ITVX has over 15,000 hours of programming available, ensuring there&#8217;s something for everyone. Users can stream content on various devices, enhancing accessibility and convenience.</p>
<h2>Audience Engagement and Future Plans</h2>
<p>The launch of ITVX coincides with ITV&#8217;s strategic aim to boost viewer engagement and retain the audience in a competitive market. Early responses have shown promise, with ITVX reportedly attracting millions of viewers in its first few months. ITV has also announced plans for additional exclusive content and partnerships, intending to further enrich the platform&#8217;s offerings. Analysts forecast that ITVX will play a crucial role in ITV&#8217;s revenue growth, especially as more viewers pivot away from traditional TV.</p>
<h2>Conclusion: The Significance of ITVX</h2>
<p>In conclusion, ITVX represents a significant development in the UK&#8217;s streaming landscape, providing viewers with a diverse range of content while adapting to new viewing habits. As ITV continues to innovate and expand ITVX, it showcases the broadcaster&#8217;s response to the changing media environment. For viewers, ITVX promises an enhanced, user-friendly streaming experience, catering to a digital-first audience eager for quality entertainment at their fingertips.</p>
<p>The post <a href="https://www.propnews.co.uk/itvx-transforming-the-streaming-landscape-in-the-uk/">ITVX: Transforming the Streaming Landscape in the UK</a> appeared first on <a href="https://www.propnews.co.uk">propnews.co.uk</a>.</p>
]]></content:encoded>
					
		
		
		<dc:creator><![CDATA[Oliver Harrington]]></dc:creator>
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