What Happened
The UK government has announced plans to implement the Media Act 2024, which will bring major video-on-demand (VoD) services under the regulation of Ofcom. This includes popular platforms such as Netflix, Amazon Prime Video, and ITVX, all of which have over 500,000 users in the UK. The new legislation will require these services to comply with content and accessibility standards similar to those imposed on traditional broadcasters.
Why It Matters
This regulatory shift reflects a significant change in viewing habits, as more people are opting for streaming services over live television. Currently, 85% of UK audiences use an on-demand service each month, compared to 67% who watch live TV. The new regulations aim to protect viewers, particularly children and vulnerable populations, by ensuring that streaming platforms adhere to rules regarding impartial news reporting and the management of harmful content.
What’s Next
Under the new rules, any VoD service with more than 500,000 users will be classified as a ‘Tier 1’ service, subjecting them to Ofcom’s oversight. This includes the ability for viewers to lodge complaints about content, which Ofcom will investigate. Additionally, a new accessibility code will be introduced, mandating minimum standards for accessibility features such as subtitles. The implementation of these regulations is expected to enhance viewer protection and improve the overall quality of content available on streaming platforms.
