Mather Jamie and 3R create £1.5m Odeon expansion in Loughborough 30th May 2013

3R Construction & Property Development has teamed up with Odeon Cinemas and letting agents, Mather Jamie, to oversee a £1.5m expansion of Loughborough’s Odeon Cinema.

Odeon Cinemas has submitted planning for this major investment to Charnwood Borough Council, which includes four new screens, a new foyer to include Coffee Republic and links through into two restaurants/bars, creating a complete leisure and dining offer at the Cattlemarket cinema.

The new bars, restaurants and screens will be created using existing unoccupied space within ASHA House, adjacent and to the rear of the cinema. Odeon acquired the cinema in November 2011, converted all screens to digital and recently introduced a Croma Pizza Restaurant with over a 100 covers, which is trading above expectations.

Andy Edge, Commercial Director for Odeon said: “This project will be of great benefit to the town and is part of an on-going investment by Odeon Cinemas to improve facilities and match the experience at larger cinemas within the circuit by providing new and attractive leisure and restaurant offers.”

Around 30 new jobs are expected to be created by this expansion due to the number of new outlets and the increased number of cinema goers.

Kailash Suri of 3R Construction & Property Development said: “The aim of the project is to provide Loughborough’s cinema goers with a better experience by offering a greater choice of films, premier seating and a range of high quality restaurants, cafes and bars.”

“In 2014, we will increase the cinema’s number of screens to a total of nine, allowing Odeon Loughborough to offer a wider variety of films and alternative content such as music and live theatre, and retaining popular films for longer”, adds Andy Edge, Commercial Director for Odeon.

Work on the expansion is expected to take up to 16 weeks and those interested in occupying any of the new restaurant premises are encouraged to register their interest with Mather Jamie.

Alex Reid of Mather Jamie said: “Loughborough town centre is set to become more leisure based, with this investment drawing more people into town and increasing the number of users of both the cinema and its current facilities.

“It will help to create a more vibrant and attractive town centre, particularly at night, and more people will be drawn to using the restaurants and bars as part of a full leisure experience.”