Commercial property firm Jones Lang LaSalle (NYSE: JLL) has changed its name to JLL and introduced a new logo.
Charles Doyle, chief marketing and communications officer at JLL said: “Although we are adapting our name, our cultural foundation of collaboration, integrity and delivering real value to our clients, people and investors remains constant and unchanging. JLL is easily pronounced, remembered, visible and representative of our firm wherever we serve our clients around the world.”
Jeremy Richards, head of the Bristol office of JLL, said : "With the rise in market confidence, this is an ideal time to launch our new logo and restate our intentions as a leading global real estate company serving the region. Many already refer to the company as JLL so this change makes sense – it is easy to remember and travels well across the global markets in which we operate."
The JLL name and new logo will be rolled out globally over the next two years. The firm’s legal name, Jones Lang LaSalle Incorporated, and the name of its wholly owned subsidiary, LaSalle Investment Management, will remain unchanged.
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