The UK's ailing high streets will receive a welcome investment boost of £100 million in 2014 from Vodafone, which has revealed plans to launch 150 new shops and create 1,400 new retail jobs over the next 12 months.
Vodafone's retail investment forms part of its overall plans to invest £1 billion in the networks and services used by over 19 million UK customers. This is Vodafone's largest capital investment programme since the original company was founded in 1985. Vodafone has already begun to provide indoor and outdoor coverage using 2G, 3G and 4G services, which the firm aims to deliver to 98% of the UK population by 2015.
Prime Minister David Cameron has voiced his support of Vodafone's plans: “This is a fantastic vote of confidence in the UK workforce from a company investing for the future to harness the next generation of digital services. It is a sign that our long-term economic plan to create jobs and build a stronger, more competitive economy is working, helping ensure a better and more financially secure future for Britain, for hardworking people and their families.”
With the 150 new shops opening over the next year, Vodafone will increase its total number of branded UK outlets to more than 500. The first shops to open under the new initiative will be in Notting Hill, Fulham, Walthamstow, Wembley, Ilford, Perry Barr and Bicester.
Vodafone UK Chief Executive Jeroen Hoencamp said: “This year we'll invest more than ever before to provide our customers with the strongest network and best services in the UK. We're also committed to putting our brand and our people where our customers want us: right at the heart of their high street and shopping centre. Our £100 million retail investment this year will increase our ability to serve our customers better with highly skilled personal advice and support in 150 brand-new locations."
Vodafone UK's 2014 capital investment plans reflect Vodafone Group's "Project Spring" organic investment programme focused on accelerating network and services differentiation.
Written by Richenda Oldham
9 Jan 2017
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