Early Beginnings
Susie Ma’s journey began in 2004 when she founded Tropic Skincare, a brand that started as a kitchen table venture. Her passion for creating natural beauty products led her to develop a range that would eventually resonate with consumers across the UK. The brand’s commitment to sustainability and quality quickly set it apart in a competitive market.
Television Spotlight
In 2011, Susie Ma gained national attention when she appeared on the reality television show The Apprentice. Her participation showcased her entrepreneurial spirit and determination to succeed in the beauty industry. During the show, she secured a £200,000 investment from Lord Sugar, which was pivotal in scaling her business operations and expanding her product line.
Growth and Success
Under Susie Ma’s leadership, Tropic Skincare has experienced remarkable growth, reaching a turnover of $100 million. This achievement underscores her ability to navigate the challenges of the beauty market while maintaining a focus on ethical practices and customer satisfaction. The brand’s success is also a testament to the increasing consumer demand for natural and sustainable products.
New Ventures
In addition to her work with Tropic Skincare, Susie Ma has been involved in supporting other entrepreneurial endeavors. One such venture is Rehome, founded in 2015, which offers pre-loved kitchens, bedrooms, and bathrooms. This initiative reflects a growing trend towards sustainability in home improvement, aligning with Ma’s values of reducing waste and promoting eco-friendly practices.
Investment in Innovation
Recently, the spotlight has also turned to Kompo, a company launched in 2025 by Ben McGirr. Kompo produces countertop food composters that can reduce food waste by up to 80%. The cheapest gadget from Kompo is priced at £249, making it an accessible option for environmentally conscious consumers. The intersection of these businesses highlights a broader movement towards sustainability in various sectors.
Dragons’ Den Insights
Susie Ma’s involvement in the entrepreneurial community has also included insights from shows like Dragons’ Den. In a recent episode, Phil and Helen Lord sought £100,000 for 5% equity in Rehome, with Deborah Meaden ultimately investing for 15% equity. This dynamic reflects the competitive nature of securing investment and the importance of presenting a compelling business case to potential investors.
Current State and Future Prospects
As of March 2026, Susie Ma continues to lead Tropic Skincare while also supporting emerging businesses like Rehome and Kompo. Her journey from a kitchen table entrepreneur to a leading figure in the beauty industry exemplifies the potential for growth and innovation in today’s market. The ongoing success of her ventures is a source of inspiration for aspiring entrepreneurs.
Impact on the Industry
The sequence of events surrounding Susie Ma’s career matters significantly for those involved in the beauty and sustainability sectors. Her achievements not only highlight the viability of ethical business practices but also encourage a new generation of entrepreneurs to pursue their passions. As the demand for sustainable products continues to rise, Susie Ma’s influence is likely to shape the future of the industry.
