What Happened
Sun Belle, a prominent marketer and shipper of fresh berries, has announced the launch of its new premium blackberry label, Craveabelles. This initiative aims to enhance the blackberry category with superior flavor, appearance, and shelf presence. The Craveabelles blackberry program is set to debut with varieties sourced from Sun Belle Mexico’s breeding program, available in 6 and 10oz clamshells, with peak availability from now through May.
Why It Matters
The introduction of Craveabelles is significant as it reflects Sun Belle’s commitment to quality and innovation in the berry market. The blackberries under this label are noted for their exceptionally sweet taste and high brix levels, which contribute to a ‘crave-worthy’ eating experience. This premium product is a result of extensive collaboration with Black Venture Farms, focusing on varietal development and quality control, ensuring that retail customers receive consistent and high-quality products.
What’s Next
As the Craveabelles blackberry program rolls out, the investment community will be closely monitoring its performance in the market. Additionally, Sun Belle’s VP of Business Development, Ken Hopps, has expressed confidence in the program’s ability to meet the company’s high standards, suggesting that consumers can expect a reliable supply of these premium blackberries in the coming months.
