The Mail: A Resurgence in Direct Engagement
Recent data reveals that the mail is increasingly driving website visits and sales, particularly among younger audiences. This trend highlights the effectiveness of direct mail in modern marketing.
Meta’s Yann LeCun Launches Advanced Machine Intelligence After Departure
Yann LeCun has founded Advanced Machine Intelligence after leaving Meta, raising $1.03 billion. Meanwhile, Meta reorganizes its AI division.
JioHotstar Leads Cross-Media Ad Measurement in India
JioHotstar has become the first platform to implement BARC | Nielsen ONE Ads, revolutionizing ad measurement across digital and linear platforms.
WPP Unveils Bold ‘Elevate28’ Plan to Restore Growth and Simplify Structure
WPP has launched its 'Elevate28' plan to save £500 million by 2028, transitioning to a single company structure to enhance growth and efficiency.
What to Expect on International Women’s Day 2026?
International Women's Day 2026 will be celebrated on 8 March, focusing on gender equality and the portrayal of women in advertising.
The Impact of Super Bowl Ads in 2024
Introduction The Super Bowl is not only one of the biggest sporting events in the United…
The Coca Cola Truck: A Symbol of Christmas Cheer
Introduction The Coca Cola truck has become an iconic symbol of the festive season in the…