What Happened
The UK media regulator, Ofcom, has announced that major streaming platforms, including Amazon Prime Video, will come under enhanced regulation. This new regulatory framework will also apply to other popular services like Netflix and Disney+, as well as public service broadcasters such as ITVX and Channel 4. The regulations will ensure that these platforms adhere to standards regarding accurate news reporting and the protection of audiences from harmful content.
Why It Matters
This move is significant as it aligns streaming services with traditional broadcasters, such as the BBC and ITV, which have long been subject to strict regulations. Culture Secretary Lisa Nandy emphasized that this initiative aims to strengthen audience protections and create a level playing field within the media sector. The new rules will allow Ofcom to investigate viewer complaints and impose fines for breaches, potentially up to £250,000 or 5% of revenue generated in the UK.
What’s Next
The implementation of these regulations is part of the Media Act 2024, which targets video-on-demand services with over 500,000 UK viewers. As viewing habits shift, with two-thirds of UK households subscribing to streaming services, the government aims to enhance protections for children and vulnerable audiences. This regulatory change reflects the growing dominance of streaming platforms, as 85% of people now use on-demand services monthly, surpassing those who watch live TV.
