The numbers
Dianne Buswell and Joe Sugg have announced the birth of their first son, Bowden Mark Richard Sugg, born on March 16, 2026. The couple shared the joyous news on social media, expressing their overwhelming love for their new addition with the heartfelt message: “Never felt a love like it. Baby Bowden Mark Richard Sugg 16/03/26.”
Bowden’s middle name, Mark, is a touching tribute to Dianne’s father, ensuring that family legacy continues. Dianne, now 36, and Joe, 34, first crossed paths on the popular dance show Strictly Come Dancing in 2018, where they were paired together and made it all the way to the final.
After the competition concluded, their relationship blossomed, leading to a romantic partnership that has captivated fans. In September 2025, the couple announced they were expecting their first child, a moment that brought joy not just to them but to their extensive fanbase.
In their recent Instagram posts, Dianne and Joe shared the first photos of Bowden, showcasing the new family dynamic. Dianne took a moment to clarify the pronunciation of their son’s name, stating, “Pronounced Bow like ‘how’ not Bow like ‘row’… hopefully that makes sense.” This small detail reflects the couple’s desire to share their joy with their followers while also maintaining a personal touch.
The announcement has sparked a wave of congratulations from friends and fans alike. Claudia Winkleman, a fellow Strictly star, expressed her excitement, saying, “He’s amazing. Sending so much love to the three of you.” Nikita Kuzmin also chimed in, sharing his delight with a message of love and support: “Congratulations that’s so so amazing, that’s the best and most special thing in the world, love love love to you!!!”
Dianne Buswell made history as the first pregnant dancer on Strictly, breaking new ground in the world of dance and reality television. Her journey from the dance floor to motherhood has been a source of inspiration for many, showcasing the beauty of love and family.
As the couple embarks on this new chapter of their lives, fans are eager to see how they will navigate parenthood together. While details remain unconfirmed about future plans or projects, one thing is clear: the love between Dianne, Joe, and their son Bowden will undoubtedly continue to grow, bringing joy to their community and beyond.
