The numbers
In a heartbreaking incident that has left the community of White Bear Lake, Minnesota, in mourning, Jessi Pierce and her three young children tragically lost their lives in a house fire on March 22, 2026. The fire department responded to a 911 call just before 5:30 AM, but despite their efforts, the family could not be saved.
Jessi Pierce, 37, was well-known for her work covering the Minnesota Wild for NHL.com over the past decade. She was not only a dedicated journalist but also a beloved figure in the local sports community. Her vibrant personality and passion for hockey resonated with fans and colleagues alike. Michael Russo, a fellow journalist, remarked, “Jessi simply loved covering the Wild and hockey throughout Minnesota and had a way of brightening everyone’s day with her upbeat, bubbly personality.”
The fire, which also claimed the life of the family dog, has left many questions unanswered, as the cause remains under investigation. Neighbors reported seeing flames coming through the roof before calling 911, indicating the fire may have spread rapidly. Greg Peterson, the White Bear Lake Fire Chief, expressed the community’s sorrow, stating, “Our hearts ache for those involved in this tragedy.”
Jessi is survived by her husband, Mike Hinrichs, who now faces the unimaginable loss of his wife and children. The Minnesota Wild organization expressed their condolences, saying, “Jessi was a kind, compassionate person that cared deeply about her family and those around her.” The entire NHL family has also extended their prayers and support to the Pierce family during this difficult time.
Jessi was not only a sports journalist but also a co-host of The Bardown Beauties podcast, where she shared her love for hockey and connected with fans on a personal level. Her contributions to the sport and the community will be remembered fondly by many.
This tragic event has shocked the community, known for its strong ties and support for one another. Minnesota, often referred to as the ‘State of Hockey’, has lost a passionate advocate for the sport and a loving mother. The outpouring of grief and support from neighbors and fans highlights the impact Jessi had on those around her.
As the investigation into the cause of the fire continues, details remain unconfirmed. The community stands united in remembrance of Jessi Pierce and her children, cherishing the memories they created and the love they shared.
